A complete rebrand, content strategy, and membership launch for Landlocked Luxury & Pep Rally
When two beloved brands joined forces, they needed more than a new name—they needed a complete brand identity and launch strategy. We developed the "Pep Rally" concept from scratch, translating their vision into a cohesive visual identity rooted in preppy nostalgia with a modern edge.
We planned and art-directed a full-scale content shoot, capturing brand photography and on-site iPhone content while collaborating with a videographer. Then we mapped out their entire launch strategy—social media concepts, email campaigns, and a launch webinar designed to announce their rebrand and introduce their new online membership.
The result? A launch that felt authentic, strategic, and scroll-stopping. From initial concept to final execution, we helped them step confidently into their next chapter with a built-out brand that finally felt like them—and content that converted into sales.
From Brand Concept to strategic Launch
professional photography
iphone content
“We absolutely loved working with Ivy Social Co. during the launch of Landlocked Luxury—they took our chaos and turned it into harmony. From refreshing our brand and coordinating branding shoots to planning content and ensuring our launch was a success, they were integral every step of the way. We truly can’t imagine our business without them!”
- Kate, Emily, & Trent
